Nowadays the customer satisfaction is of prime importance because the business starts with the customer and ends with the customer. The customer satisfaction survey is the thermometer of the success of the product or the services provided by the company. Today is the age of the products and services that are tailored to meet customer satisfaction. The customer surveys can only reveal what sort of products or services should be launched by the company. Customer satisfaction breathes life into the business. In todays competitive era, one has no other alternative except to rely on the customer surveys.There are different ways to conduct the customer satisfaction survey. One is the traditional way and the other is based on the internet and called online customer survey.
